Cherish Cocmetics
Cherish Cosmetics, founded by a stay-at-home mother of two passionate about gentle, effective skincare, needed a brand identity that mirrored its nurturing ethos.
Services
Branding, Logo &
Website Project
Client
Nancy
Year
2023
Brand Identity & Logo Design – Created a serene, sophisticated logo for Cherish Cosmetics, combining soft earthy tones with elegant typography to convey warmth, purity, and trust while emphasizing the brand’s premium status and emotional connection.
Packaging & Visual System – Designed bottle mockups and product visuals that feel modern and inviting – featuring clean lines, subtle textures, and imagery that highlights natural ingredients.
Website Development
Designed and developed a fully responsive, user-friendly website for Cherish Cosmetics that not only showcases the complete product line and communicates the brand story with impact but also reinforces the refreshed visual identity through carefully crafted layouts, high-quality imagery, and a cohesive design system. Every element was tailored to ensure a seamless balance between aesthetics and functionality, from intuitive navigation and structured product categories to immersive shopping features that enhance customer engagement and build trust. The result is a digital platform that elevates the overall brand experience, drives stronger connections with the audience, and positions Cherish Cosmetics competitively in the premium skincare market.
Results
Elevated Brand Identity – The refreshed brand packaging and logo established Cherish Cosmetics as a polished, trustworthy name in premium skincare, highlighting sophistication, consistency, and a stronger emotional connection with customers.
Cohesive Visual Experience – Across on- and offline touchpoints, the brand presents a unified, aesthetically pleasing look that's memorable and market-ready.
Effective Digital Presence – The new website increased user engagement and dwell time, encouraging exploration of product pages and the brand narrative.
