Moona Lingerie
Moona Lingerie is a modern, intimate brand celebrating confidence and elegance. The founder wanted empowering, comfortable pieces with a personal, aspirational identity, which we translated into a cohesive visual and digital experience.
Services
Branding, Packaging &
Digital Experience
Client
Kate
Year
2024
The brand needed a distinctive identity to stand out in a competitive lingerie market. The challenge was to communicate sensuality subtly, sophistication accessibly, and warmth while maintaining a premium feel, all within a seamless online shopping experience.
Logo & Identity Design – Developed a minimalist, yet sophisticated logo featuring custom typography and subtle curves to evoke femininity and elegance.
Color Palette & Typography – Chose muted, intimate tones (blush, nude, deep plum) paired with a modern serif and sans-serif typography combination to balance elegance and accessibility.
Packaging & Product Visuals – Designed packaging that feels premium and tactile, with thoughtful details like embossed patterns, soft-touch finishes, and minimalistic photography highlighting textures and fabric quality.
Website & Digital Strategy
Developed a fully responsive, user-friendly website that highlights storytelling and product experience for Moona Lingerie. The platform showcases the brand’s identity while engaging visitors through interactive product galleries, lifestyle photography, and a “fit guide” section. Every detail was designed for intuitive browsing, helping customers explore the collections seamlessly and understand the features of each piece.
Smooth checkout flows and visually aligned elements reinforce the brand’s aesthetic, creating a cohesive, immersive digital experience. The website translates the brand’s vision into an engaging online presence, enhancing customer interaction, building confidence in purchases, and emphasizing the luxurious, aspirational feel of Moona Lingerie.
Results
Strong Brand Recognition – The refined visual identity sets Moona apart, making it instantly recognizable in a saturated market.
Cohesive, Multi-Channel Presence – From packaging to online visuals, the brand feels unified, professional, and emotionally resonant.
Enhanced Customer Experience – The website encourages exploration, boosts engagement, and provides a luxurious, seamless shopping journey. Early feedback highlighted that the brand feels aspirational yet relatable, strengthening customer loyalty.
Increased Sales Potential – The clear branding and intuitive website layout support higher conversion rates and encourage repeat purchases.
